Before our summer interns head to their local communities to begin selling the Dardis product, they complete a week-long, executive-level training program to prepare them for their internship experience and most importantly, their careers. Through this unique opportunity, students learn the real-world skills that they need to succeed with Dardis and beyond. These keys to success range from presentation skills to business etiquette and more.
This month on the Dardis Academy blog, we will feature these keys to success and showcase how these skills will give students the tools they need to succeed in the workplace.
Selling techniques
Sales skills sit at the heart of business. No matter what role you currently serve in or what your career aspirations may be, your work will focus on selling something – a product, an idea or even your skills and experience. At Dardis, our product happens to be professional clothing, and we train our interns thoroughly on our product so they know the detailed features and benefits, as well as the apparel industry and the fashion trends, so that they can serve as experts during the selling process.
This foundation allows them to engage in an effective sale by first listening to the client’s needs and then providing a solution to meet their needs. Effective selling is relational, and we challenge our interns to ask the right questions and work as a partner, not an overbearing sales person. We draw upon years of experience through Dardis Communications training high-level executives to educate our interns on effective selling techniques that will close the deal.
Closing and negotiation skills
To be successful, the right selling techniques must match the right closing and negotiation skills. Very few sales are simple and straightforward, so Dardis interns learn in the Dardis Academy to effectively close their presentation and if needed, navigate through the negotiation process. We train our interns to first recommend the right sale to close the deal, and we also train them to respond to challenges that will undoubtedly arise. Negotiation skills take years to develop, so we encourage interns to see each sale as a learning opportunity, even if they don’t complete the sale.
By giving students the tools they need to successfully sell our quality Dardis attire, they can experience, first-hand, the thrill and challenge of the sales process and prepare themselves for a future career armed with this key to success.
Photo credit: Brenda-Starr via Flickr
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