business skills

Interns Reflect on Summer Success

By | Classroom to Career | No Comments

The 2014 Dardis Classroom to Career summer internship program came to a close earlier this month, but the impact of this real-world business experience will carry our interns through their entire careers. Many participants completed sales early on in the process and stretched that momentum through the summer. For others, they faced and overcame challenges to learn lessons they can apply in their first job and beyond.

Kendall Hendrix, a senior at the University of Wisconsin-Eau Claire, attributes her offer for a full-time position with a financial services company after graduation to the Dardis Academy.

“Dardis was the sole reason this door was opened to me and is the reason I was able to further refine my interests and ambitions as a professional and narrow down what I want to do in my career,” she said.

She attributes her success to understanding that she’s not only selling clothing – ultimately, she was selling herself as an accomplished professional.  Kendall encourages other college students to seriously consider the Classroom to Career internship program regardless of their college major.

 “Aim high and don’t underestimate the doors this internship will open for you,” she said. “If you are putting your 100 percent best effort in every single day, you will see the results without fail.”

University of Northern Iowa junior Morgan Maiers considers her most successful sales experience with Dardis on a day that she actually made zero sales. While she had meetings set up, none ended in a sale, leaving her initially discouraged before she decided to search for other prospects on foot.

“I label this as a success because I could have easily given up at that point, but instead I pressed on and gained future prospects that I made sales to in the future,” Morgan said.

Brian Thompson, a senior at the University of Chicago, began his Dardis internship worried that he wouldn’t make any corporate or personal sales. But only a few weeks later, Brian was able to secure a meeting with a high-level executive at a software company. He had low expectations on his potential return, but to Brian’s surprise, the orders kept coming in, reaching 50 items for a total corporate sale worth $5,000.

“Sales is hard work, and I heard “no” a lot through the summer,” Brian said. “But I learned that every now and then, I will hear a “yes,” and that makes it all worthwhile.  Dardis helped teach me that I should never quit before the miracle.”

Congratulations to all of our 2014 Classroom to Career interns!
We are proud to have you a part of the Dardis family.

We would like to especially congratulation our top three overall sellers based on total sales. Together, they sold more than $35,000!

Cameron James, University of Iowa, Sophomore, Team Iowa: $15,655
Fran Campbell, University of Kansas, Graduate Student, Team Kansas: $10,940
Trevor Morlock, College of St. Scholastica, Junior, Team Minnesota: $8,603

2014 Top Sellers

“Leading By Example” – Buena Vista Today Article

By | Career Advice, Classroom to Career, Dardis News, Leadership, The Dardis difference | No Comments

Greg Dardis, Class of 1998, came to BVU from the small farming town of Farley for three reasons. “I fell in love with the campus… and the idea of going to classes year-round in shorts, thanks to the underground walkways,” Greg jokes. “The second reason is that I wanted to continue playing football, and the third reason was that I knew a small school was a better fit. Having a personal connection with instructors and faculty is beneficial, and I knew I would get that kind of attention and guidance at BV.”

He set his foundation for lifelong success while at BVU by immersing himself in a variety of transformational college experiences. During his time as a Beaver, Greg had five internships and was also very involved on campus as a DJ, a resident assistant, an academic assistant, and playing football. “Even when I was at BVU, I knew that your future is about experience. I knew I needed a degree, but that was just one piece of the puzzle. The other was getting real- world experience. And BV provided both,” says Greg.
When Greg graduated from BVU with a degree in marketing and corporate communications, he joined the BVU Office of Alumni and Development as a special gifts officer. That job led him to a BV alum in Chicago who took an interest in his experience and sales potential, offering Greg a job in professional training and development.

Greg4Whether training corporate executives at a Fortune 500 company or delivering a workshop on a college campus, BVU alum Greg Dardis is in the business of building future leaders.

Just three years later, at the age of 24, Greg launched Dardis Communications, offering professional image coaching, presentation skills, and sales training. “The company I worked for went through some changes, so it was time for me to move on in my career,” says Greg. “I knew what I liked doing, what I was good at doing, and that was selling. I knew I liked training and development, and that is how Dardis Communications began.”
The company started with just one employee – Greg – but quickly grew to include his mother and sister, and eventually more employees. Today, Dardis Communications is part of Dardis, Inc., a family of companies focused on building future leaders. Greg and his Dardis team of 20 full-time employees and eight independent contractors have trained over 100,000 executives, coached over 500 C-suite executives, and developed more than 5,000 students.
Greg credits the company’s success to maintaining a specific focus for starting and building the business. “The main focus when I started the business, and even to this day, is that we focus on four areas: presentation skills training, professional image or leadership presence, sales training, and business writing. That is our wheelhouse,” says Greg. “I think that is what has made us successful and allowed us to withstand the struggling economy and the ups and downs of business. Just focusing on our core competencies and not wavering from that or trying to get into other components of training and development such as customer service or media training.”

BUILDING THE BUSINESS
In the beginning stages of Dardis Communications, Greg found it challenging to go in to companies and sell to someone who was potentially a lot older. “Selling to someone who had a lot more experience was not easy,” Greg recalls. “I even remember wanting to color my hair grey at one point just to look older.”
What he discovered was that if he was honest with them, and himself, and kept the focus on their needs, the prospective client really became aware of what Greg and Dardis Communications could do for them. “I would focus on the things we teach, such as how to present, how to sell, and how to speak as well as you think. Be clear, complete, and concise. Look the part and pay attention to the little details. And most important, practice what you preach,” says Greg.
He found that the most important element to earning a customer base was to just listen. “From a sales standpoint, I was a really good listener. My parents taught me early on to have an appreciation for listening,” says Greg.
Now that Dardis Communications has grown, its challenges rest with growing the business, meeting customer expectations, and making sure the team is fully trained. Greg holds the role of CEO and president of the company, and his main responsibility is communicating the vision of the company and making sure his team is well positioned for future growth. “Every successful business is focused on the customer and should always be asking, ‘What can we be doing better for the customer?’” says Greg. “We focus a lot of energy on exceeding customer expectations, which means companies continue to use us. We do what we say we’re going to do; we’re consistent.”

TYPICALLY NON-TYPICAL CLIENTS
The clients that Greg and Dardis Communications have worked with are extremely diverse. The company’s client list includes Fortune 500 companies like Pepsi, Wrigley Gum, and John Deere; professional and Olympic athletes; members of the cruise line industry; consumer goods companies; engineers; and more. “Our customer base is really diverse, which makes it fun,” says Greg. “No matter what you do, no matter what your field of study or job is, you have to communicate well and be persuasive with your ideas.”
Many of their clients have found Dardis Communications through word of mouth. The training programs can range from one-on-one personal coaching sessions, to small group workshops or large keynote presentations. “People know they are going to get the best when they sign up for a Dardis program. Our training is extremely hands-on and fun! And for this reason, it’s not uncommon for companies to have a waiting list of people wanting to get into our programs,” says Greg.
The most common training is a two-day Leadership Communication and Image Skills program, which is the company’s flagship program and Greg says, “it’s the best of the best when it comes to executive communication and image skills.”

TRAINING FUTURE LEADERS
The Dardis client list also includes universities and colleges. “Over the years, we have worked with many colleges and universities, but mostly at the MBA (Master in Business Administration) level,” says Greg.
Working with MBA students re-ignited Greg’s passion for working with college students, and he had the desire to do more. “While our program is great for MBA students, we didn’t really have a platform to reach students at the undergraduate level,” says Greg.
Greg continues, “In research that has been done by the Hult International Business School and other groups, one of the biggest gaps among the skills of graduating college students is oral communication skills. College graduates don’t speak as well as they think, and often times can’t sell themselves or an idea in a meeting. In addition, they don’t look the part; they don’t show up looking polished and presentable. We decided we needed to find a way to close those gaps and fulfill that need.”
Just as BVU helped prepare Greg for lifelong success and learning, he wanted to pass that along to students through a program that would help them develop those missing workplace readiness skills such as communication and presentation techniques, improving their professional image, and business skills such as accounting, bookkeeping, and territory and time management.

ESTABLISHING THE PROGRAM
To create a program to work with undergraduate students and still make it affordable for Dardis and the students, in 2011, Greg established Dardis Academy and Dardis Clothiers, the two other components of Dardis, Inc.
Dardis Academy is a student training and development program, focused on developing students with practical skills and real world experience. Students receive five days of intensive classroom training, where they learn everything Dardis Communications teaches regarding communication, image, sales training, business writing, and how to run a business. That is followed by a marketing and sales internship in their hometown that offers nine weeks of real-world experience. “Our students work in their hometown, so they can live with family and work in an area they are familiar with. It also helps them keep their expenses low.”
During the internship, students run their own business marketing men’s apparel such as suits, blazers, polo and dress shirts, trousers, belts, and accessories, which are part of the Dardis Clothiers collection. “We had to come up with a product students could relate to after receiving our training, and professional clothing is a nice fit,” says Greg. “Students are taught about apparel during the Academy so they develop an appreciation for professional image, quality clothing, and why having a polished image is important. We chose men’s clothing, as the style doesn’t change as much, and men usually don’t like to shop.”
A 26,000 square foot center in Dyersville serves as the clothing distribution center and fulfills the student orders, which are then conveniently delivered right to the customer’s door.

 

Amanda_IowaAngie

“The Dardis program is GREAT! I found it very informational, professional, and beneficial to my career. The Dardis program helped me gain confidence for the summer internship as well as life after graduation.”

Amanda Kavan, BVU senior marketing major from Storm Lake

 

 

Dardis manufactures and designs the clothing that the academy students sell. “We design the clothing and partner with 25 factories to manufacturer our products,” says Greg. “When we design a dress shirt, we design how the shirt looks and feels, its shape, and all of its intricacies. We then make the product in bulk to cut down the cost for the end customer and still provide a margin to be able to pay the students.”

This summer, there are approximately 200 students in the Dardis Academy program from 65 universities across 9 states. The internship or “field experience” is a paid opportunity as students earn money through commission from the clothing they sell while earning college credit and building their resumes.
“Students receive roughly $5,000 worth of professional training. In addition, our top students earn over $3,000 in profit as well as win a free trip to Mexico. One of the biggest benefits to the students is our networking event where they have a chance to interact with top organizations from around the country. These organizations are specifically interested in hiring Dardis grads because they know the quality of our students,” says Greg. “Our end product might be clothing, but our true product is the student. We’re in the business of building future leaders, and the Academy provides a platform where students, parents, and organizations can be a part of something truly unique and special.”

 

Tanner_IowaTera “The best thing about the program was gaining a new outlook on sales techniques and learning to deliver more effective presentations. The training was extremely hands-on and very interactive.”

Tanner Regenwether, senior business major with
entrepreneurship concentration from Marion

 

PASSION PAYS OFF
Greg credits his parents as being the foundation for his success. “My mom told me, ‘never become a shark in a suit, no matter how successful you get’. Don’t try to be something you’re not; treat people with respect, and that will come through. And it has,” Greg says. “I’m very fortunate. I’ve been able to take what I’m passionate about, create a business around that passion, and work with multiple audiences in training and development.”
Greg lives in Coralville with his wife Tonya, and their children, son Lincoln who is eight years old, daughter Kennedy who is six years old, and Harrison who is seven months old.
Just as he did when he was a student, Greg continues to be involved with BVU. He recently served six years on the BVU alumni board, which helped him stay engaged with the university. He can also be found on campus throughout the year, speaking to students at a variety of events or cheering on the Beavers at homecoming.

Dardis Academy: The Solid Foundation for Career Success

By | The Dardis difference | No Comments

As many college students turned in their final projects and exams to mark the end of the semester, another set of students hit the classroom once again even after their exams were complete. Nearly 175 students participated in the two Dardis Academy training sessions in May held in Chicago and Des Moines. Designed as an application-based, skills-drive training, this one-week intensive course prepares students for the upcoming Dardis Classroom to Career internship program and beyond.

Dardis1While thousands of young people enter the workforce every year, research shows that most college grads do not possess the skills that companies look for in candidates. A National Association of Colleges and Employers survey of more than 200 employers shows that the vast majority of employers look for candidates who are team players, problem solvers and can plan, organize and prioritize their work.  It’s the soft skills – not the textbook knowledge – that really sets candidates apart, which is what we focus on in the Academy.

We tailor the Academy based on these effective adult learning methods:

  • Interactive coaching from professional instructors
  • Strong role modeling
  • Individual practice against real-world challenges

“During the Academy, we had extensive training on presentation skills and selling techniques. I learned a lot about how I present myself, and this has already helped me outside of the internship when I’m making presentations for class, as well as talking to people in a business setting.”
– Jon S., 2012 Dardis Academy Graduate, University of Iowa

Students receive more than $6,000 worth of executive training from seasoned business professional focused on crucial topics such as:Dardis3

  • Presentation skills
  • Professional image skills
  • Selling techniques
  • Closing and negotiation skills
  • Business etiquette
  • Telephone/voicemail/email etiquette
  • Overcoming objections and handling questions
  • Product features and benefits
  • Time and territory management

Armed with these practical skills, students are prepared to succeed in our summer internship program and, most importantly, in their careers as they use their business and sales skills to first get the job and then excel in their future positions.

Millennials: The Leaders of Tomorrow

By | Career Advice | No Comments

For years, the Dardis family of companies has been educating future leaders and giving both young adults and experienced professionals the tools to rise above the competition. In the Classroom to Career internship program, we focus our efforts on honing the skills and experience level of college students – young professionals and members of the millennial generation.

This unique and much-analyzed generation bring unique qualities into the business world, and in a recent Huffington Post article, Dr. Tim Elmore, president of the organization Growing Leaders, provides recommendations for these young professionals on how to be successful in the job market:

Balance confidence with teachability.
Research from a variety of employment sources reveal that 76 percent of young employees believe “my boss can learn a lot from me.” That may be true, but any hint of arrogance in the interview may repel a Baby Boomer host. In the interview, know your value and strengths, but communicate a teachable spirit that you want to learn a lot from your potential employer.

Balance creativity with cooperation.
Today, 83 percent of new graduates are looking for a place where “my creativity is valued.” A full two out of three want to “invent their own position at work.” While that is understandable, your new boss may value your helping the company with their current ideas first. Let them know you’ve got ideas, but you’re hungry to help with theirs as well.

Balance listening with initiative.
Spend plenty of time on the organization’s website and learn all you can. Find out who the key leaders are, and greet them by name when you see them. In the job interview, answer questions clearly and candidly, but then, inquire if it is okay to ask the interviewer a few questions, as well. This usually is impressive. Pose questions that show you’ve gotten acquainted with their mission. Ask about the future. Embody the values of the organization if possible, demonstrating you’ll fit right in.

With real world experience from Dardis, millennials have the opportunity to strike the right balance in their careers and evolve into strong leaders that mentor the generations to come.

To read more of Elmore’s recommendations, click here.

Photo credit: itupictures via Flickr

Dardis Classroom to Career: Just the Beginning

By | Classroom to Career | No Comments

As we look forward to the May 1 application deadline for our 2014 summer internship program, our Recruitment Managers are sprinting to the finish line, spreading the Dardis mission across the Midwest and beyond to prospective interns.  At career fairs, information sessions and individual meetings, they speak about our executive-level training program, the value of business experience and even the opportunity for interns to win a trip to Mexico.

Each of these pieces adds value to our Classroom to Career program, which continues to educate and propel college students into successful careers. But our internship is just the beginning for Classroom to Career alums. The tools and skills that students gain through our program impacts not only their job search post-college, but also the opportunities they have after they’ve landed their first job.

Dardis alums can rely on the professional skills and practical experiences they gain through Dardis as they advance into management roles and take on new responsibilities. The values of hard work and a commitment to excellence will make them strong and fair leaders. Our internship program is more than just selling clothes – it’s molding a business professional that can succeed and make a difference in any field, both today and years down the road.

The connections that Dardis interns make during their summer experience help them build a network quicker than their peers, which can open doors for them at any point in the future. A thorough, well-executed presentation as a Dardis intern can lead to a job opportunity or even a recommendation in a later season of life.

The Dardis experience serves as a gateway to limitless opportunities and success for young adults in a crowded job market – something that our former interns don’t take for granted.

“Learning the skills in the Academy and then seeing success as a result is huge,” said Ben B., a 2012 Dardis Academy graduate. “Not only for a confidence booster, but also for paving the way for the rest of my career. This is the real thing. Real life. Real world. Real business experience.”

Photo credit: by tableatny via Flickr

Executive-level Training Provides the Competitive Edge

By | Someone you should know | No Comments

Professional, skills-driven training through Dardis Academy represents one of the greatest assets of Dardis’ Classroom to Career internship program. This week-long training goes beyond lectures to include customized sessions that involve instructor briefings, student practice, instructor coaching, group feedback and individualized videotape review. We know that students and adults learn best through interactive coaching and individual practice, so our training methodology provides students with instant feedback and the opportunity to observe and measure their progress throughout the training experience.

To create the best learning environment, we ensure our training is:

  • Practical and applicable
  • Interactive and participative
  • 100% linked to the student’s goals and objectives

Students emerge from this valuable experience with the skills they need to succeed in our exciting internship program and in their careers.

But how important is professional training? Just ask Nebraska Recruiting Manager Nick McEvoy. He cites Dardis’ training program as the top benefit for Dardis interns. Read more in our latest Recruitment Manager Spotlight:

What is the greatest benefit of the Dardis Classroom to Career internship program?
Truly the greatest benefit is one week of executive level training. The Dardis Academy is much more than just providing a job – they are providing students with real world skills and experience.

What sets the Dardis internship apart from other internship opportunities?
Our executive level training program. Thousands of executives every year go through our training and development program. Student participants will come out with a competitive edge from their peers after one summer with the Dardis Academy.

Why do you think it’s important for students to gain real life career experience while in college?
Receiving real world experience is massive. It takes real hard work to get ahead in your career, but you can accomplish this while having a lot of fun. It’s crucial to first understand and grasp the importance of real world experience while in college.

What Dardis intern success stories do you share with prospective interns?
We spoke with one of the top sellers this past year at our Great Recruiters Meeting. He loved his Dardis experience. He spoke about his freedom to set his own schedule during the summer as long as he got his work done. He challenged himself while learning to work smart.

In one word, what’s Dardis all about?
Communication.

How can students contact you for more information?
You can contact me by email at nicholas@dardisinc.com or by phone at 402-995-1167.

Show You’re Ready With Your Resume

By | Career Advice | No Comments

Resumes serve as a foundational tool for all professionals to advance in their careers, but for recent grads, resumes are more than foundational – they’re crucial to landing the first job out of college. Fine-tuned interview skills and real life work experience (through valuable internships like Dardis’ Classroom to Career program) can lead to a job offer, but your resume first needs to get you through the front door.

As a current student or recent grad, you’re likely wondering how to fill that important sheet of paper when you don’t have years of work experience to highlight. While seasoned professionals need to concisely summarize numerous positions, your goal is to build upon the experience you do have – both paid and unpaid – to show you have what it takes to succeed.

“Craft a strong resume that says you’re ready for the workforce.”
Amanda Augustine, Job Search Expert, TheLadders

Many experts have strong opinions on what makes a resume stand out, but there is no blanket how-to guide for crafting the perfect resume. Stick to these basic guidelines to begin, and let your resume evolve as you grow in your career.

Keep it clean
Rely on simple fonts and a clean format to keep your resume professional. Use bullet points, when possible, for an easy read.

Tell your story
Organize your resume so that the information not only flows, but tells your unique story. Prioritize what content you list first and let your personality shine through.

Be specific
Employers want to pinpoint your actual work responsibilities, so make it easy for recruiters by using action verbs and highlighting specific projects and accomplishments.

Tailor the resume for the company
While it’s easy to push your resume to dozens of prospective employers at once, it pays to customize your information for each position. Use a strong objective paragraph or cover letter to show that you’re right for that specific position.

Proofread, proofread, proofread
Don’t let a resume typo prevent you from getting the job. Reread your resume multiple times to catch any grammar errors, and look to your school’s career center for a second opinion.

Accomplished leaders don’t rely on the first version of the resume they created post-college. Continually improve the formatting and refresh the text to maintain a stellar resume that will propel you through your career.

Photo credit: michaeln3 via Flickr 

Set to Impress: Justin Blackburn

By | Someone you should know | No Comments

In our latest intern spotlight, we feature multi-week top seller Justin Blackburn. Justin, a junior at the University of Iowa, began his Dardis internship with no previous sales or retail experience, but his summer has already proven to be successful.

This 20-year-old Johnston, Iowa native enrolled in the Dardis Classroom to Career program to boost his resume and challenge himself, while building his network and business skills.

“This looks a lot better than working at Hy-Vee, my only other job,” Justin said, “and making some cash never hurts!”

Read on to learn about Justin’s exciting experience with Dardis.

What are your long-term career goals?
I want to find a job that I enjoy going to every day. You’ve probably heard the saying, “If you are going to a job that you don’t enjoy, then you are working. If you are going to a job that is enjoyable for you, then you never work a day in your life.” A well-paying job that I enjoy and can support my future family with is all I can really ask for.

What was the most valuable information you learned in the Dardis Sales Academy?
I think the most valuable information I learned in the Dardis Academy were the communication skills, presentation skills and professional image training. These are skills that I am going to be able to use in every aspect of my life. I am going to have to communicate and present to people, and I need to look sharp while doing it. Dressing for the job you want, not the job you have will be my motto as I start my career.

What are you looking forward to the most with this summer experience?
Networking with business professionals. Networking is huge in the business world today. As the saying goes, “It’s not what you know, but who you know.”

How has the transition gone from the Academy to selling the Dardis product?
It has gone really well as I apply the skills I learned in the classroom to the real world. If you apply the communication, presentation and sales training skills that you learned in the classroom to the actual selling of the Dardis product, you are going to do well. My biggest success story was that I sold 42 embroidered polos to the athletic director of the high school I graduated from. I have known him for a long time and being able to help him and his staff is a huge success story in my eyes.

Do you have a favorite Dardis product?
The multi-herringbone check button-down dress shirt. It is the most versatile shirt we have and it is also a very sharp shirt.

What fashion/menswear advice do you plan to share with all of your clients?
There are two: do not wear a tie with a button-down shirt, ever, and always dress for the job you want, not the job you have.

How do you think your role with Dardis Clothiers will benefit you in the future as you begin your post-college career?
I think it will benefit me greatly. When a future employer looks at my resume, this internship will really catch their eye. It will also be a great talking point in an interview with an employer. I can say that I ran my own clothing business, prospected, networked, sold and that everything was my responsibility. I really think employers are going to be impressed.

Contact Dardis today to learn more. Contact Us